In a bid to encourage children to adopt a healthier diet and choose fresh fruit as a nutritional snack over chocolate and sweets, the Nisa Local store in Neptune Square, Houghton Regis, is running a five-week campaign.
Pupils of local schools are being offered a free piece of fruit each week plus a low sugar Robinsons Fruit Shoot drink.
Store owner Kishor Patel and his team are distributing around 5,000 vouchers to nearby schools, including Thomas Whitehead Church of England School, Hawthorn Park Community Primary School and Chiltern School.
To claim their free piece of fruit and drink, pupils simply need to bring a voucher into the store each week to exchange at the checkout (terms and conditions apply).
Mr Patel said: “We want children to think that fruit can be fun. This initiative is also an opportunity to further strengthen our links with the local schools and people in our community.” Elaine Fairclough, headteacher at Thomas Whitehead, said: “We’ve valued the support of our Nisa Local store over the past few years with helping us to raise funds for the school and now we’re thrilled to be able to support this exciting new initiative to encourage a healthier lifestyle with our young people.”
The store also has the backing of South West Beds MP Andrew Selous, who said: “I’m delighted to support this and thank you for doing it.”
The campaign will run until April 6. Participants will also have the opportunity to enter into a free prize draw for the chance to win a 7” Android tablet.