Hatters confirm Kenilworth Road name change

Kenilworth Road will be known as the Prostate Cancer UK Stadium

Kenilworth Road will be known as the Prostate Cancer UK Stadium

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Luton Town have announced they will change the name of their Kenilworth Road stadium.

However, it will be for one match only, with the ground renamed the Prostate Cancer UK Stadium for Tuesday night’s televised clash against Wycombe Wanderers after Town joined forces with the Football League’s Official Charity Partner, Prostate Cancer UK.

“We felt sure that once the full story emerged about our supporting Prostate Cancer UK, our supporters would understand and fully support the move.”

Gary Sweet

It will be the first time a Football League club’s stadium will have been renamed in support of a charity.

The renaming of Kenilworth Road was first alluded to in the Morecambe matchday programme, by chairman Nick Owen and revealed on the News/Gazette website.

Hatters chief executive Gary Sweet told the club’s official website: “We are extremely proud to be the first club to partner with a charity such as Prostate Cancer UK by renaming our stadium, albeit temporarily.

“When we first hinted at the idea we were met with a mixed reaction – which is understandable given the history of the ground, and the amount of affection our supporters hold for Kenilworth Road.

“We felt sure that once the full story emerged about our supporting Prostate Cancer UK, our supporters would understand and fully support the move.

“The aim was not to mislead people as to our 
intentions, but to get people talking about the renaming of the stadium and create a few waves.

“This is a first for Luton Town and a first in football and we are delighted to be teaming up with a charity which has supported the game, in particular supporters and players past and present, so well.”

For the full story, see the News/Gazette on sale now.