By Holly Patel
Chris Kennett contacted the CEO of The Co-operative Food, Steve Murrells, and asked if he would consider turning off the in-store music.
As a result of the letter Mr Murrells decided to trial it at the Lowther Road store, Dunstable. The trial started on Easter Monday.
Nigel Rodgers, national secretary for Pipedown, said: “It is encouraging that the co-operative store is trialling the experiment.
“We are hoping to roll it out into more stores across the country.
“I hope the campaign stops pipedown music.”
Jon Church, group communications director for the Co-operative, said: “As an organisation that really listens to its customers we considered the request carefully and decided that we would give it a try to see what local customers think.
“In our experience at a national level, just as many customers like in-store music as dislike it, so we expect the week long trial in Dunstable to provide us with some interesting feedback.”
There are feedback forms in store for customers to give their thoughts on the experiment.