Central Bedfordshire Council’s Trading Standards officers will be targeting rogue doorstep traders, as part of National Consumer Week.
Officers from the council will be promoting their Nominated Neighbour scheme as part of the five day initiative.
The scheme encourages residents to look out for elderly and vulnerable neighbours.
Residents are encouraged to sign up as a Nominated Neighbour, they fill out a postcard and then their details will be supplied to their elderly or vulnerable neighbours.
In the event of cold callers arriving on the doorstep, they are directed to talk with the nominated neighbour, rather than the person at the house they have called on.
Councillor Brian Spurr said: “Rogue traders target the most vulnerable people in our community, and our Trading Standards officers, supported by the council as a whole, are determined to stop this from happening.
“The effects of doorstep crime go far beyond financial loss, as it can cause victims’ health to deteriorate.
“That is why we are asking neighbours, friends, relatives and carers to put themselves forward as Nominated Neighbours.
“It may seem a very simple gesture on your part, but it can make a huge difference and offer peace of mind to the people you are helping to protect.
“This campaign will help communities to stop rogue traders from getting a foot in the door of those that cannot always stick up for themselves.”