Safety award as road casualties are curbed

and improve road safety has been recognised with a Prince Michael

International Award for Road Safety.

The two organisations implemented a ‘research led’ approach to deliver road safety educationthat resulted in a 33 per cent reduction in casualty statistics in the first year of service.

Councillor Brian Spurr said: “We are delighted that our work to reduce road casualties across Central Beds has been recognised by the Prince Michael International Awards for Road Safety.

“Providing a service that has been developed using statistical analysis enables us to tailor individual campaigns to the most appropriate audience, which we continually review to ensure the campaigns are effective.”