Luton confirm season ticket prices have been frozen for 2021-22 season
Third consecutive year that the Hatters haven't increased prices
Luton Town have frozen the prices of all season tickets for the 2021-22 campaign, the third consecutive season in which they have done so.
With tickets on sale as of 1pm today, the Hatters also confirmed they are continuing their loyalty scheme, which recognises supporters who have held a season ticket for at least two and five or more continuous seasons – allowing them to renew at preferential rates.
A statement on the club's official website said: "During 2020-21, we have worked hard to deliver as much value as possible, so season ticket holders have been able continue to support the Hatters from home via iFollow while games have taken place behind closed doors.
"This has been an invaluable resource, but we recognise the patience that supporters have shown while not being able to attend matches in person.
"As such, we are offering all season ticket holders the opportunity to claim a 40% credit against their 2021-22 ticket.
"After consultation with official supporters' groups, we are asking season ticket holders wherever possible to pay the full rate for their season ticket this season, and to waive their opportunity to request a credit.
"Those who do pay the full rate this season will be included in a special 'Transfer Club' which will come with some unique, exclusive benefits.
"You'll have access to monthly webinars, zoom meetings with summer signings, inclusion in a 2021-22 supporter 'Roll of Honour' on the official website and a chance to win a match worn shirt at each home game.
"We think you'll agree that this is a unique opportunity to contribute to the club's sustainability in the Championship, at the same time as supporting Nathan Jones and Mick Harford in being able to identify and recruit the best players we possibly can."
Full prices and cut-off dates can be found on the Luton official website, as writing in his brochure opening notes, Hatters chief executive Gary Sweet said: “Whether you decide to renew by paying in full, or claim your credit, we thank you sincerely for renewing your season ticket once more this year.
"Without your support, we simply wouldn't be in the position we find ourselves in today - looking forward to another season in the Championship.
"Any supporters who have been adversely affected during the pandemic should feel free to discuss their situation with our colleagues in the ticket office if necessary.
“We cannot wait to welcome you back into Kenilworth Road again, and to hear you roaring the team out of the tunnel and into another new era in our long and prestigious history.”